Cury, Ivan. <br/><br/>
TV commercials :  how to make them, or, how big is the boat? / 
 Television commercials 
Ivan Cury. 
 - Amsterdam ;  Boston :  Elsevier,  c2005. 
 - xiv, 235 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliography references (p. 225-226) and index. 
<br/><br/> Understanding how commercials are made is the key to doing it right. This descriptive book is a step-by-step guide on the mechanics of creating a commercial from a production perspective. Making commercials on all types of budgets is addressed. There is material describing the roles and dynamics of the key players: the producer/director, agency, and client. This book outlines the requirements of each group so that everyone can understand and appreciate each other's needs. 
<br/><br/><label>ISBN: </label>0240805925 (pbk.) 9780240805924 
<br/><br/><label>LCCN: </label>2005272479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television advertising.<br/>Television--Production and direction.<br/>Television commercial films.
<br/><br/><label>LC Class. No.: </label>HF6146.T42  / C87 2005 
<br/><br/><label>Dewey Class. No.: </label>659.1 IVA 2005