TY  - BOOK
AU  - Magretta,Joan
TI  - Understanding Michael Porter: the essential guide to competition and strategy 
SN  - 9781422160596
AV  - HD41 .P6776 2012
U1  - 658.4012 MAG 2012 23
PY  - 2012///
CY  - Boston, Mass.
PB  - Harvard Business Review Press
KW  - Porter, Michael E.,
KW  - Competition
KW  - Strategic planning
KW  - Management
N1  - Includes bibliographical references and index; Competition: the right mind-set -- The five forces: competing for profits -- Competitive advantage: the value chain and your P&L -- Creating value: the core -- Trade-offs: the linchpin -- Fit: the amplifier -- Continuity: the enabler -- Epilogue: a short list of implications
ER  -