TY  - BOOK
AU  - Das,Satya P.
AU  - Goyal,J.K.
TI  - Economics for managers: concepts and cases 
SN  - 9781032589329
AV  - HD30.22 .D37 2024
U1  - 338.5024658 DAS 2024 23/eng/20230908
PY  - 2024///
CY  - New York, NY
PB  - Routledge
KW  - Managerial economics
KW  - Decision making
KW  - Economics
N1  - Includes bibliographical references and index
N2  - "This book will sharpen core decision-making skills of budding managers and entrepreneurs by using the concepts, logic, and principles of microeconomics with suitable examples and cases from multiple industries based across the world. By placing a strong emphasis on the fundamental theories, concepts and their application in real-life business scenarios, the book presents chapters infused with relevant case-lets, snippets, and exercises. Written in a simple and engaging conversational style this book makes complex topics easily comprehensible to the readers with virtually no background in economics. This volume will be useful to students, researcher, and teacher from the field of economics, applied economics and business studies. Additionally, this book would also be an invaluable companion to aspiring business managers and corporate leaders"--
ER  -