TY  - BOOK
AU  - Belch, George E.
TI  - Advertising and Promotion: An Integrated Marketing Communications Perspective
SN  - 9781266090608
U1  - 659.1 BEL 2024 
PY  - 2023///
CY  - New York 
PB  - Mcgraw Hill
KW  - Marketing
KW  - Advertising And Promotion
KW  - Marketing Communications
N1  - ISBN: 9781266090608 International Edition of Advertising and Promotion 13th Edition by George E. Belch, Michael A. Belch******Student textbook only, No Connect Access Code included*******Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer
ER  -