The Sage handbook of advertising / 
edited by Gerald J. Tellis, Tim Ambler. 
 - Los Angeles :  Sage Publications,  2007. 
 - xvi, 491 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781412918862 9781412918879 
<br/><br/><label>LCCN: </label>2007922745 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising--Handbooks, manuals, etc.
<br/><br/><label>LC Class. No.: </label>HF5823  / .S17 2007 
<br/><br/><label>Dewey Class. No.: </label>659.1 TEL 2007