TY  - BOOK
AU  - Blakeman,Robyn
TI  - Integrated marketing communication: creative strategy from idea to implementation 
SN  - 9781538101049 (cloth : alk. paper)
AV  - HF5415.123 .B557 2018
U1  - 658.802 BLA 2018 23
PY  - 2018///]
CY  - Lanham
PB  - Rowman & Littlefield
KW  - Communication in marketing
KW  - Integrated marketing
N1  - Includes bibliographical references and index
ER  -