TY  - BOOK
AU  - Kaushik,Avinash
TI  - Web analytics 2.0: the art of online accountability & science of customer centricity 
SN  - 9780470529393 (pbk.)
AV  - ZA4235 .K382 2010
U1  - 025.04 KAU 2009 22
PY  - 2010///
CY  - Indianapolis, IN
PB  - Wiley
KW  - Web usage mining
KW  - Internet users
KW  - Statistics
KW  - Data processing
KW  - Internet marketing
KW  - Web site development
N1  - Includes index
N2  - Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!
ER  -