TY  - BOOK
AU  - Schultz,Howard
AU  - Gordon,Joanne
TI  - Onward: how Starbucks fought for its life without losing its soul 
SN  - 9781609613822
AV  - HD9199.U54 S737 2011
U1  - 647.9573 SCH 2011 22
PY  - 2011///
CY  - New York, NY
PB  - Rodale, Distributed to the Trade by Macmillan
KW  - Schultz, Howard
KW  - Starbucks Coffee Company
KW  - Coffee industry
KW  - United States
KW  - Coffee
KW  - Marketing
KW  - Organizational change
KW  - Leadership
KW  - Industries
KW  - Coffee drinks
KW  - Industry
KW  - Organizational Innovation
N1  - Includes index; pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe; pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves; pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true; pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course; pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao
N2  - In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation
ER  -