Schultz, Howard <br/><br/>
Onward :  how Starbucks fought for its life without losing its soul / 
Howard Schultz with Joanne Gordon 
 - New York, NY :  Rodale :  Distributed to the Trade by Macmillan,  ©2011 
 - xv, 350 pages :  illustrations ;  23 cm 
<br/><br/>Includes index 
<br/><br/>pt. 1. Love. A beverage of truth -- A love story -- Surfacing -- Nothing is confidential -- Magic -- Loyalty -- Believe pt. 2. Confidence. A reservoir of trust -- A new way to see -- Playing to win -- Elevating the core -- Get in the mud -- A reason to exist -- Benevolence -- Beyond the status quo -- Bold moves pt. 3. Pain. Whirlwind -- A lethal combination -- Reverence -- No silver bullets -- I know this to be true pt. 4. Hope. Truth in crisis -- A galvanizing moment -- Nimble -- Plan B -- Stay the course pt. 5. Courage. Innovate -- Conviction -- Connecting dots -- Balance -- Conscience -- Winning -- Ni hao 
<br/><br/> In 2008, eight years after stepping down as Starbucks' CEO, Schultz returned to oversee the company's operations during a moment in history that left no company unscathed. "Onward" tells the remarkable story of Schultz's return and the company's ongoing transformation 
<br/><br/><label>ISBN: </label>9781609613822 9781609613822 9781609611651 1609611659 9781609613822 : softcover 1609613821 : softcover 
<br/><br/><label>Standard No.: </label>9781605292885 
<br/><br/><label>Source: </label> McNaughton 
<br/><br/><label>LCCN: </label>2011003239 
<br/><br/><label>Subjects--Personal Names: </label><br/>Schultz, Howard
<br/><br/><label>Subjects--Corporate Names: </label><br/>Starbucks Coffee Company
<br/><br/><label>Subjects--Topical Terms: </label><br/>Coffee industry--United States<br/>Coffee--Marketing--United States<br/>Organizational change--United States<br/>Leadership--United States<br/>Marketing<br/>Industries<br/>Coffee drinks<br/>Organizational change<br/>Leadership<br/>Marketing<br/>Industry<br/>Coffee<br/>Organizational Innovation<br/>Leadership
<br/><br/><label>Subjects--Geographic Terms: </label><br/>United States
<br/><br/><label>LC Class. No.: </label>HD9199.U54  / S737 2011 
<br/><br/><label>Dewey Class. No.: </label>647.9573 SCH 2011 
<br/><br/><label>National Library of Medicine Call No.: </label>647.95 S387o