TY  - BOOK
AU  - Neumeier,Marty
ED  - American Institute of Graphic Arts.
TI  - The brand gap: how to bridge the distance between business strategy and design : a whiteboard overview 
SN  - 0321348109
AV  - HD69.B7 N4 2006
U1  - 658.827 NEU 2006 22
PY  - 2006///
CY  - Berkekley, CA
PB  - New Riders
KW  - Brand name products
KW  - Planning
KW  - Branding (Marketing)
N1  - The title proper, other title information, and statement of reponsibility spread into four pages; "AIGA"--Cover; Includes index; • the new definition of brand
• the five essential disciplines of brand-building
• how branding is changing the dynamics of competition
• the three most powerful questions to ask about any brand
• why collaboration is the key to brand-building
• how design determines a customer’s experience
• how to test brand concepts quickly and cheaply
• the importance of managing brands from the inside
• 220-word brand glossary
UR  - http://www.loc.gov/catdir/toc/fy0606/2006272689.html
ER  -