Neumeier, Marty. <br/><br/>
The brand gap :  how to bridge the distance between business strategy and design : a whiteboard overview / 
by Marty Neumeier. 
 - Rev. ed. 
 - Berkekley, CA :  New Riders,  c2006. 
 - 194 p. :  ill. ;  21 cm. 
<br/><br/> The title proper, other title information, and statement of reponsibility spread into four pages.  "AIGA"--Cover.  Includes index. 
<br/><br/>• the new definition of brand<br/>• the five essential disciplines of brand-building<br/>• how branding is changing the dynamics of competition<br/>• the three most powerful questions to ask about any brand<br/>• why collaboration is the key to brand-building<br/>• how design determines a customer’s experience<br/>• how to test brand concepts quickly and cheaply<br/>• the importance of managing brands from the inside<br/>• 220-word brand glossary 
<br/><br/><label>ISBN: </label>0321348109 
<br/><br/><label>LCCN: </label>2006272689 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Brand name products--Planning.<br/>Branding (Marketing)
<br/><br/><label>LC Class. No.: </label>HD69.B7  / N4 2006 
<br/><br/><label>Dewey Class. No.: </label>658.827 NEU 2006