TY  - BOOK
AU  - Arens,William F.
AU  - Weigold,Michael F.
TI  - Contemporary advertising and integrated marketing communications
SN  - 9781266077098
SN  - 978126607
AV  - HF5821 
U1  - 659.1 WEI 2024 23/eng/20220914
PY  - 2024///]
CY  - New York, NY
PB  - McGraw Hill LLC
KW  - Advertising
N1  - Includes index
N2  - "The 17th edition of "Contemporary Advertising and Integrated Marketing Communications' represents the ethics to a broader focus on ethics, diversity, and inclusion. Advertising has made strides in diversifying both its ranks and its messages, in part because America's marketplaces and work spaces are more diverse than ever"--
ER  -