TY  - BOOK
AU  - Samuelson,William F.
AU  - Marks,Stephen G.
AU  - Zagorsky,Jay L.
TI  - Managerial economics
SN  - 9781119760900
SN  - 978111976
AV  - HD30.22 .S26 2021
U1  - 338.5024658 SAM 2022 23
PY  - 2021///
CY  - Hoboken
PB  - Wiley
KW  - Managerial economics
KW  - Decision making
N1  - Revised edition of the authors' Managerial economics, [2015]; Includes bibliographical references and index
N2  - "The last 25 years have witnessed an unprecedented increase in competition in both national and world markets. In this competitive environment, managers must make increasingly complex business decisions that will determine whether the firm will prosper or even survive. Today, economic analysis is more important than ever as a tool for decision making. The aims of this textbook are to illustrate the central decision problems managers face and to provide the economic analysis they need to guide these decisions. It was written with the conviction that an effective managerial economics textbook must go beyond the "nuts and bolts" of economic analysis; it should also show how practicing managers use these economic methods. Our experience teaching managerial economics to undergraduates, MBAs, and executives alike shows that a focus on applications is essential"--
ER  -