Strategic management and competitive advantage : concepts and cases /
Jay B. Barney, The University of Utah William S. Hesterly, The University of Utah.
- 6th edition
- xxi, 368 pages : color illustrations ; 27 cm
What Is Strategy and the Strategic Management Process? -- Evaluating a Firm's External Environment -- Evaluating a Firm's Internal Capabilities -- Cost Leadership -- Product Differentiation -- Vertical Integration -- Corporate Diversification -- Organizing to Implement Corporate Diversification -- Strategic Alliances -- Mergers and Acquisitions -- International Strategies.
9781292266954 9781292266954
9781292266954
2017470364
Strategic planning--Case studies. Business planning--Case studies. Industrial management--Case studies. Competition--Case studies. Business planning. Competition. Industrial management. Strategic planning.