TY  - BOOK
AU  - Ricks,David A
TI  - Blunders in international business
SN  - 1405134925
SN  - 978140513
AV  - HD62.4 .R53 2006
U1  - 658.049 RIC 2006 22
PY  - 2006///
CY  - Malden, MA, Oxford
PB  - Blackwell Pub.
KW  - International business enterprises
KW  - Management
KW  - Case studies
KW  - Business failures
KW  - lcgft
N1  - Includes indexes; Includes bibliographical references and indexes; The Role of Culture; 3 --; The Role of Communication; 9 --; Structure; 13 --; 2; Production; 17 --; Location/Layout; 17 --; Product; 19 --; Package; 28 --; Color; 32 --; 3; Names; 36 --; Product Names; 36 --; Company Names; 46 --; 4; Marketing; 49 --; Promotions; 51 --; Pricing; 74 --; Carelessness; 80 --; Multiple Meanings; 91 --; Idioms; 96 --; 6; Management; 101 --; Cultural Differences; 104 --; Poor Personnel Choices; 108 --; Labor Relations; 111 --; 7; Strategic Management; 115 --; Entry Mode; 115 --; Supply Problems; 121 --; Complex Problems; 125 --; Additional Mistakes; 129 --; 8; Other Areas of International Business; 137 --; Legal; 137 --; Finance; 144 --; Market Research; 146 --; Adaptation; 157 --; Nationalism; 158 --; Promotion; 159 --; Market Research; 166
N2  - This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned
ER  -