Ricks, David A <br/><br/>
Blunders in international business / 
David A. Ricks 
 - 4th ed 
 - Malden, MA ;  Oxford :  Blackwell Pub.,  2006 
 - ix, 182 pages ;  22 cm 
<br/><br/> Includes indexes 
<br/><br/>Includes bibliographical references and indexes 
<br/><br/> The Role of Culture  The Role of Communication  Structure  Production  Location/Layout  Product  Package  Color  Names  Product Names  Company Names  Marketing  Promotions  Pricing  Carelessness  Multiple Meanings  Idioms  Management  Cultural Differences  Poor Personnel Choices  Labor Relations  Strategic Management  Entry Mode  Supply Problems  Complex Problems  Additional Mistakes  Other Areas of International Business  Legal  Finance  Market Research  Adaptation  Nationalism  Promotion  Market Research  3 --  9 --  13 --  2  17 --  17 --  19 --  28 --  32 --  3  36 --  36 --  46 --  4  49 --  51 --  74 --  80 --  91 --  96 --  6  101 --  104 --  108 --  111 --  7  115 --  115 --  121 --  125 --  129 --  8  137 --  137 --  144 --  146 --  157 --  158 --  159 --  166 
<br/><br/> This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned 
<br/><br/><label>ISBN: </label>1405134925 9781405134927 
<br/><br/><label>ISSN: </label>9781405134927 
<br/><br/><label>Standard No.: </label>9781405134927 
<br/><br/><label>LCCN: </label>2005057059 
<br/><br/><label>Nat. Bib. No.: </label>GBA598958  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>International business enterprises--Management--Case studies<br/>Business failures--Case studies
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Case studies.
<br/><br/><label>LC Class. No.: </label>HD62.4  / .R53 2006 
<br/><br/><label>Dewey Class. No.: </label>658.049 RIC 2006