TY  - BOOK
AU  - Scott,David Meerman
ED  - Ohio Library and Information Network
TI  - The new rules of marketing & PR: how to use content marketing, AI, social media, podcasting, video, and newsjacking to reach buyers directly 
SN  - 9781394282166
AV  - HF5415.1265 .S36 2024
U1  - 658.872 SCO 2024 23/eng/20240711
PY  - 2024///]
CY  - Hoboken, New Jersey
PB  - John Wiley & Sons, Inc.
KW  - Internet marketing
KW  - Internet in public relations
KW  - Electronic books
N1  - Includes index; Available to OhioLINK libraries
N2  - "The rapid growth of generative artificial intelligence tools from AI giants like OpenAI and Google, plus a host of smaller startups, is the most significant development in modern marketing and PR since the first edition of the book was published back in 2007. Marketers and PR professionals who don't embrace these new technologies will quickly fall behind, putting them at a substantial competitive disadvantage compared to those who use these technologies skillfully. Therefore, the 9th edition is the most important update to the book yet. David Meerman Scott serves as an advisor to five AI companies and has used AI himself for years. In this new edition, he breaks through the hype to provide practical information and stories of success so readers can not only understand AI but also deploy AI tools in any size business. At the same time, while machines can certainly aid marketing in unprecedented ways, the 9th edition also shows why we need writers and designers and filmmakers and other creative people now more than ever. We learn insights about life from creatives in a way that AI never can--because AI can only build on what has come before. It's important to remember that we need human-centric communications to show how organizations are making people's lives better. In a world of AI, good communications, practiced by good humans, matters deeply."--
UR  - https://learning.oreilly.com/library/view/~/9781394282166/?ar
ER  -