TY  - BOOK
AU  - Heath,Robert L.
TI  - Management of corporate communication: from interpersonal contacts to external affairs 
T2  - LEA's communication series
SN  - 9780805815528
SN  - 978080581
AV  - HD30.3 .H4 1994
U1  - 658.45 HEA 2008 
PY  - 1994///
CY  - Hillsdale, N.J.
PB  - Lawrence Erlbaum Associates, Publishers
KW  - Communication in management
KW  - Communication in organizations
KW  - Corporations
KW  - Public relations
N1  - Includes bibliographical references (pages 278-295) and indexes; Preface; Managing Communication in Companies: An Enactment Point of View; Coordination Through Meaningful Expectations; Narrative, Enactment, and Organizational Discourse; Information: Uncertainty Reduction, System, and Satisfaction; Managing as Symbolic Action: Enacting Interpretations in Organizational Settings; Companies as Negotiated Enactment of Stakeholder Interests; Interpersonal Contacts: Enacting with Boss and Others; Networks: Many People Speaking with a Single Voice; Markets, Images, Issues, and External Stakeholders; External Communication with Public Policy Stakeholders; References; Author Index; Subject Index; 1340L; Lexile
ER  -