Management of corporate communication : from interpersonal contacts to external affairs /
Robert L. Heath
- ix, 306 pages ; 24 cm
- LEA's communication series .
- LEA's communication series. .
Includes bibliographical references (pages 278-295) and indexes
Preface Managing Communication in Companies: An Enactment Point of View Coordination Through Meaningful Expectations Narrative, Enactment, and Organizational Discourse Information: Uncertainty Reduction, System, and Satisfaction Managing as Symbolic Action: Enacting Interpretations in Organizational Settings Companies as Negotiated Enactment of Stakeholder Interests Interpersonal Contacts: Enacting with Boss and Others Networks: Many People Speaking with a Single Voice Markets, Images, Issues, and External Stakeholders External Communication with Public Policy Stakeholders References Author Index Subject Index
1340L Lexile
9780805815528 9780805815528
9780805815528
93048157
Communication in management. Communication in organizations. Corporations--Public relations.