TY  - BOOK
AU  - Airey,David
ED  - Ohio Library and Information Network
TI  - Identity designed: the definitive guide to visual branding 
SN  - 9781631595950
AV  - HF5415.1255 
U1  - 658.827 AIR 2019 23
PY  - 2019///
CY  - Beverly, MA
PB  - Rockport Publishers
KW  - Branding (Marketing)
KW  - Identity (Philosophical concept)
KW  - Design
KW  - Electronic books
KW  - Case studies
KW  - fast
KW  - lcgft
N1  - Includes index; Introduction --; Identity case studies; Lantern (Primal roots); Base (Ruhrtriennale); Pharus (Rio cello); OCD (ad age); Rice creative (Rooster beers); Foreign policy (Gallery & Co.); Underline studio (art museum); Fedoriv (Rezult); Freytag Anderson (Fraher architects); Bedow (Fable skateboards) --; Robot food (vocation); Together design (Pearson); Believe in (grain); Jack Renwick studio (Carpenters Wharf); ico Design (Burst); Lundgren+Lindqvist (Markus Form) --; Thank you; Available to OhioLINK libraries
N2  - Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world's most talented design studios. You'll see the history and importance of branding, a contemporary assessment of best practices, and how there's always more than one way to exceed client expectations. You'll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business
UR  - https://learning.oreilly.com/library/view/~/9781631595950/?ar
ER  -