Maity, Moutusy. <br/><br/>
Marketing Analytics:   For Strategic Decision-Making  

 - New Delhi  OXFORD UNIVERSITY PRESS  2021 
 - 463 pages  7.99 x 10 x 1.85 inches 
<br/><br/>Analytics is taking up an increasingly larger role in a marketer’s everyday decision-making. With a change in the customers’ nature of buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics: For Strategic Decision-Making has been written from a marketing perspective to provide a comprehensive overview of the analytical methods that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS, and Excel 
<br/><br/><label>ISBN: </label>9780190130862 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing Analytics
<br/><br/><label>Dewey Class. No.: </label>658.83 MAI 2021