Picard, Robert G. <br/><br/>
The economics and financing of media companies / 
Robert G. Picard. 
 - 2nd ed. 
 - New York :  Fordham University Press,  2011. 
 - ix, 274 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms. 
<br/><br/><label>ISBN: </label>9780823232567 0823232565 9780823232574 0823232573 
<br/><br/><label>LCCN: </label>2010033993 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Economic aspects.<br/>Mass media--Finance.
<br/><br/><label>LC Class. No.: </label>P96.E25  / P528 2011 
<br/><br/><label>Dewey Class. No.: </label>338.473 PIC 2011