TY  - BOOK
AU  - McQuail,Denis
AU  - Deuze,Mark
TI  - Mcquail's media and mass communication theory
SN  - 9781473902510
U1  - 302.23 MCQ 2020 
PY  - 2020///
CY  - Thousand Oaks
PB  - SAGE Publications
KW  - Mass Communication
KW  - Social interaction
KW  - Media communication
N1  - New to this edition:

An increased focus on conceptualizing ‘mass’ media and communication and media theory in an age of big data, algorithmic culture, AI, platform governance, streaming services, and mass self-communication.
Further discussion of the ethics of media and mass communication in all chapters.
Inclusion of a diverse and global range of voices, histories and examples from across the field.
More detailed attention to the way media industries work and what it is like to make all kinds of media, including but not limited to: journalism, advertising, film, television, and digital games.
New and revised material, including a new chapter "A Canon of Media Effects", bringing together Social-Cultural Effects & News, Public Opinion and Political Communication, helping the reader to rethink and reframe the whole idea of media effects and influence.
A vitally important resource for all students of Media and Mass Communication in the 21st century
ER  -