TY  - BOOK
AU  - Black,Sam
TI  - The practice of public relations
T2  - The marketing series. Professional development
SN  - 9780750623186
AV  - HM263 .P722 1995
U1  - 659.2 BLA 1995 20
PY  - 1995///
CY  - Oxford, Boston
PB  - Butterworth-Heinemann
KW  - Public relations
KW  - Great Britain
KW  - methods of management
N1  - Includes bibliographical references and index
N2  - Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects

UR  - http://www.loc.gov/catdir/description/els032/95177439.html
UR  - http://www.loc.gov/catdir/toc/els032/95177439.html
ER  -