The practice of public relations / 
edited by Sam Black. 
 - 4th ed. 
 - Oxford ;  Boston :  Butterworth-Heinemann,  1995. 
 - xxv, 186 p. :  ill. ;  24 cm. 
 - The marketing series. Professional development .
 - Marketing series (London, England).  Professional development. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects.<br/> 
<br/><br/><label>ISBN: </label>9780750623186 0750623187 
<br/><br/><label>LCCN: </label>95177439  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations--Great Britain.<br/>methods of management 
<br/><br/><label>LC Class. No.: </label>HM263  / .P722 1995 
<br/><br/><label>Dewey Class. No.: </label>659.2 BLA 1995