TY  - BOOK
AU  - McLuhan,Marshall
TI  - Understanding media: the extensions of man 
SN  - 0262631598 :
AV  - P90 .M26 1994
U1  - 302.23 MCL 1994 20
PY  - 1994///
CY  - Cambridge, Mass.
PB  - MIT Press
KW  - Mass media
KW  - Communication
KW  - Communication and technology
N1  - Includes bibliographical references (p. 361-365)
N2  - Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.
This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate
ER  -