McLuhan, Marshall.  1911-1980. <br/><br/>
Understanding media :  the extensions of man / 
Marshall McLuhan ; introduction by Lewis H. Lapham. 
 - 1st MIT Press ed. 
 - Cambridge, Mass. :  MIT Press,  1994. 
 - xxiii, 365 p. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 361-365). 
<br/><br/> Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate.<br/>This reissue of Understanding Media marks the thirtieth anniversary (1964-1994) of Marshall McLuhan's classic expose on the state of the then emerging phenomenon of mass media. Terms and phrases such as "the global village" and "the medium is the message" are now part of the lexicon, and McLuhan's theories continue to challenge our sensibilities and our assumptions about how and what we communicate. 
<br/><br/><label>ISBN: </label>0262631598 :  $14.95 
<br/><br/><label>LCCN: </label>94027722  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.<br/>Communication.<br/>Communication and technology.
<br/><br/><label>LC Class. No.: </label>P90  / .M26 1994 
<br/><br/><label>Dewey Class. No.: </label>302.23 MCL 1994