TY  - BOOK
AU  - Albarran, Alan B.
TI  - The Media Economy
SN  - 9780367241605
U1  - 338.47 ALB 2010 
PY  - 2010///
CY  - INDIA
PB  - T&F INDIA
KW  - Mass Media
KW  - Media Economy
N1  - Key features of this innovative text include:

topics new to media economics texts, such as finance and investment, labor, and social aspects
accessible discussion of complicated concepts and their application to media industries
new directions for both theoretical and methodological areas.
With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy
ER  -