Albarran, Alan B. <br/><br/>
The Media Economy 

 - INDIA  T&F INDIA  2010 
 - 216 pages  6.25 x 0.5 x 9.5 inches 
<br/><br/>Key features of this innovative text include:<br/><br/>topics new to media economics texts, such as finance and investment, labor, and social aspects<br/>accessible discussion of complicated concepts and their application to media industries<br/>new directions for both theoretical and methodological areas.<br/>With the media industries in an ongoing state of change and transformation, The Media Economy offers new reference points for the field to consider when defining and analyzing media markets. It is essential reading for students and practitioners in media management and economics who need to understand the role of media in the global economy. 
<br/><br/><label>ISBN: </label>9780367241605 9781138886087 9781138886094 
<br/><br/><label>Subjects--Topical Terms: </label>--Mass Media--Media Economy
<br/><br/><label>Dewey Class. No.: </label>338.47 ALB 2010