TY  - BOOK
AU  - Zeithaml, Valarie.
TI  - Services Marketing: Integrating Customer Focus Across the Firm
SN  - 9781266287152
U1  - 658.8 ZEI 2023 
PY  - 2023///
CY  - United States
PB  - McGraw-Hill Education
KW  - Sales and marketing
KW  - Services Marketing
KW  - Customer Focus
ER  -