TY  - BOOK
AU  - Jauhari, Vinnie.
TI  - Services Marketing: Text and Cases 
SN  - 9780199456161
U1  - 658.8 VIN 2017 
PY  - 2017///
CY  - India
PB  - Oxford University Press
KW  - Sales and marketing
KW  - Services Marketing
N1  - The second edition of Services Marketing has been revised to reflect the changes in the business environment and the industry since the first edition was published in 2009. It has been updated with new sections, cases, exhibits as well as two new chapters on Managing the Services Brand and Managing Demand and Supply.

The text includes classroom case studies as well as chapter-end concept review questions, critical thinking exercises, and project exercises
ER  -