Still, Richard R.

Sales and Distribution Management - 6th edition - Pearson 2017 - 590 pages 7.99 x 10 x 1.85 inches

Sales and Distribution Management, 6e provides insights toward delineating the areas in which sales managers make decisions, analyzing decision alternatives and criteria in the sales areas and providing cases as real-life examples of decision situations.
Features1. All chapters have been modified keeping in mind the Indian perspective.
2. Several recent and up-to-date examples on case studies have been included.
'3. 5 new chapters on Distribution Management emphasizing the role of channel partners, channel management, channel information systems, logistics and supply chain management have been included.

9789332587090


Marketing channels
Sales management

658.81 STI 2017