Vedamani, Gibson G.
Retail Management: functional, principles and practices
- Pearson India 2024
- 448 pages 7.99 x 10 x 1.85 inches
Table of Contents Section 1 Chapter 1 Introduction to Retailing Chapter 2 Trends in Retailing Chapter 3 Retail Economics Chapter 4 Retail Strategies Chapter 5 International Retailing Chapter 6 Retail Formats Chapter 7 Rural Retailing in India Chapter 8 Mall Management Section 2 Chapter 9 Merchandise Planning Chapter 10 Buying in Retail Chapter 11 Category Management Chapter 12 Pricing Strategies Chapter 13 Private Labels Chapter 14 Supply Chain Management in Retailing Section 3 Chapter 15 Store Planning, Store Design and Store Layout Chapter 16 Retail Location Management Chapter 17 Retail Store Operations Chapter 18 Retail Legislations and Taxation Chapter 19 Human Resource Management (HRM) in Retailing Chapter 20 Customer Service Management Chapter 21 Role of Personal Selling in Retailing Section 4 Chapter 22 Consumer Behaviour Chapter 23 Retail Marketing and Advertising Chapter 24 Visual Merchandising and Displays Chapter 25 Franchising in Retailing Chapter 26 Retail Research Section 5 Chapter 27 Retail Management Information Systems Chapter 28 Omni channel Retailing Chapter 29 Online Retailing (E-Commerce)
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Retail management
Retail Trade
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