Baines, Paul.  1973- <br/><br/>
Fundamentals of marketing / 
Paul Baines, Sophie Whitehouse, Paolo Antonetti, Sara Rosengren. 
 - Second edition. 
 - xxvii, 375 pages ;  25 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780198829256 
<br/><br/><label>LCCN: </label>2020947517 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .B264 2021 
<br/><br/><label>Dewey Class. No.: </label>658.8 BAI 2021