Kotler, Philip. <br/><br/>
Principles of Marketing 

 - 19th edition 
 - United Kingdom  Pearson Education  2023 
 - 768 pages  21.5 x 3 x 23 cm 
<br/><br/> Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an inno 
<br/><br/><label>ISBN: </label>9781292449364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales and marketing<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT 2023