TY  - BOOK
AU  - Ramaswamy, V S.
TI  - Marketing Management: Planning, implementation and Control
SN  - 9780333937198
U1  - 658.8 RAM 2024 
PY  - 2024///
PB  - Macmillan
KW  - Marketing management
KW  - Market Planning
KW  - Marketing India Management
ER  -