TY  - BOOK
AU  - Mitra, Sramana.
TI  - Entrepreneur Journeys: Innovation - The need of the Hour
SN  - 9781451577907
U1  - 658.421 MIT 2010 
PY  - 2010///
CY  - United States
PB  - CreateSpace Independent Publishing Platform
KW  - Entrepreneurship
KW  - Entrepreneur Journeys
N1  - Paperback / softback
N2  - While Wall Street’s gambling has brought the world economy to its knees and venture capitalists continue to act like bankers, innovators must have more conviction than ever before. While it is always important to be fearless—now is the time to be savvy.

In Innovation: The Need of the Hour, the fourth volume in the Entrepreneur Journeys series, entrepreneur and strategy consultant Sramana Mitra offers readers a multitude of ways to transform innovation into market leading businesses.

As in the previous volumes, she leads specific discussions on bootstrapping and shoestring innovation, which remain the most successful ways to circumvent early-stage funding challenges in order to maintain freedom and control. She turns to innovators in such fields as healthcare and cryptography, gleaning how they found pragmatic and profitable solutions using practical methodologies, such as consulting on intellectual property to generate cash flow. One thing is certain—the carnage of the world financial crisis can only be cleaned through innovation and polished by innovative entrepreneurs.

As you navigate your company through the entrepreneurship waters, this series continues to map the system for your succes
ER  -