TY  - BOOK
AU  - Argenti, Paul A.
TI  - Corporate Communication
SN  - 9781265092252
U1  - 658.45 ARG 2022 
PY  - 2022///
CY  - United States
PB  - McGraw-Hill Education
KW  - Corporate Communication
KW  - Case Studies
N1  - Paperback / softback
N2  - Corporate Communication stresses the importance of creating a coordinated corporate communication system and describes how organizations can benefit from important strategies and tools to stay ahead of the competition. Cases and examples of company situations relate to the chapter and highlight the strategies companies have used to stay ahead. These cases provide readers with the opportunity to participate in real decisions that managers had to make on a variety of real problems
ER  -