Schilling, Melissa A., <br/><br/>
Strategic management of technological innovation / 
Melissa A. Schilling. 
 - Seventh edition, 
 - New York, NY :  McGraw-Hill Education,  2022 
 - xviii, 345 pages :  illustrations ;  23 cm. 
<br/><br/> "This international student edition is for use outside of the U.S."--Cover. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Industry dynamics of technological innovation --  Sources of innovation --  Types and patterns of innovation --  Standards battles, modularity, and platform competition --  Timing of entry --  Formulating technological innovation strategy --  Defining the organization's strategic direction --  Choosing innovation projects --  Collaboration strategies --  Protecting innovation --  Implementing technological innovation strategy --  Organizing for innovation --  Managing the new product development process --  Managing new product development teams --  Crafting a deployment strategy. 
<br/><br/> This book approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. 
<br/><br/><label>ISBN: </label>9781265073350 1260565793 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.<br/>New products--Management.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HD45  / S35 2020 
<br/><br/><label>Dewey Class. No.: </label>658.4012 SCH 2022