TY  - BOOK
AU  - Tesar,George
TI  - Strategic technology management: building bridges between sciences, engineering, and business management 
SN  - 9781860948749
AV  - T175.5 .S835 2008
U1  - 607.2 TES 2008 22
PY  - 2008///
CY  - London
PB  - Imperial College Press
KW  - Research, Industrial
KW  - Economic aspects
KW  - New products
KW  - Marketing
N1  - Includes bibliographical references and index
N2  - Two recent major trends in today's complex and competitive high technology global society have underscored the importance for a textbook on strategic technology management. The first is the desire of major global corporations and high technology firms to hire graduates who are able to understand engineering and science, and make sound strategic business decisions. The second is the increasing interest among engineering and science students to take courses in business management.This invaluable book attempts to bridge business and scientific management practices so as to foster better understanding between the two entities. The second edition is updated with interesting case studies on biomedical and renewable technologies
ER  -