The graphic designer's guide to creative marketing : finding & keeping your best clients / Linda Cooper Bowen.

By:

Bowen, Linda Cooper

Material type: Text

TextPublication details: New York : John Wiley & Sons, c1999.Description: xiv, 194 p. : col. ill. ; 24 cmISBN:

0471293148 (cloth : alk. paper)
9780471293149

Subject(s):

DDC classification:

741.6068 BOW 1999 21

LOC classification:

NC1001.6 .B68 1999

Online resources:

Contents:

this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including: * Developing and implementing a marketing plan * Researching prospective clients * Creating effective marketing materials * Cold calling and follow-ups * Effective communication * Dressing for success * Resumes, cover letters, and portfolios * Proposals, bids, and contracts * Keeping good clients-account management Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	741.6068 BOW 1999 (Browse shelf(Opens below))	1	Available		SIU00427

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Previous	659.2 SRI 2020 The global public relations handbook : theory, research, and practice /	659.209 FRE 2009 Global public relations : spanning borders, spanning cultures /	659.2099 JOH 2014 Public relations : theory and practice /	741.6068 BOW 1999 The graphic designer's guide to creative marketing : finding & keeping your best clients /	741.6068 FOO 2014 The business side of creativity : the comprehensive guide to starting and running a small graphic design or communications business /	745.2001 NOR 2013 The design of everyday things /	745.4 ASP 2015 The design process /	Next

Includes index.

this book is the most complete guide available to marketing your services, with clear, practical, step-by-step instructions on every aspect of graphic design marketing, including:
* Developing and implementing a marketing plan
* Researching prospective clients
* Creating effective marketing materials
* Cold calling and follow-ups
* Effective communication
* Dressing for success
* Resumes, cover letters, and portfolios
* Proposals, bids, and contracts
* Keeping good clients-account management
Also included are sample business forms, contracts, proposals, letters, and checklists, along with stunning full-color examples of successful self-promotion campaigns for every budget. Throughout the book, there are fascinating and instructive interviews with clients as well as graphic designers from across the country who share what they've learned about marketing and managing graphic design services.

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