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Global public relations : spanning borders, spanning cultures / edited by Alan R. Freitag and Ashli Quesinberry Stokes.

Contributor(s): Material type: TextTextPublication details: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009.Description: xviii, 310 p. : ill. ; 25 cmISBN:
  • 9780415448147 (hardback)
  • 041544814X (hardback)
  • 9780415448154 (pbk.)
  • 0415448158 (pbk.)
Subject(s): DDC classification:
  • 659.209 FRE 2009 22
LOC classification:
  • HM1221 .G56 2009
Online resources:
Contents:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.
List(s) this item appears in: New Arrivals
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Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Cultural comparisons -- State of the profession -- South and Southeast Asia -- China, Japan, and South Korea -- The Middle East -- Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- Emerging global trends.

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