Influencer marketing for dummies / by Kristy Sammis, Cat Lincoln, and Stefania Pomponi with Jenny Ng, Edita Gassmann Rodriguez, and Judy Zhou.

By:

Sammis, Kristy, [author]

Contributor(s):

Material type: Text

TextSeries: --For dummiesPublisher: Hoboken, NJ : Wiley, 2016Description: xv, 263 pages : illustrations ; 23 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781119114093
1119114098

Subject(s):

DDC classification:

658.872 SAM 2016 23

LOC classification:

HF5414 .S36 2016

Online resources:

Summary: Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.872 SAM 2016 (Browse shelf(Opens below))	Available		SIU00210

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Previous	658.872 KIN 2022 The digital marketing handbook : deliver powerful digital campaigns /	658.872 MAR 2017 The essential social media marketing handbook : a new roadmap for maximizing your brand, influence, and credibility /	658.872 PUL 2021 Content Inc. : start a content-first business, build a massive audience, and become radically successful (with little to no money) /	658.872 SAM 2016 Influencer marketing for dummies /	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	659.1 CLO 2022 Integrated advertising, promotion, and marketing communications /	659.1 FEL 2020 Advertising : concept and copy /	Next

Includes index.

Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. A hybrid of content marketing and native advertising, influencer marketing is an established trend in marketing that identifies and targets individuals with influence over potential buyers. Although this has usually meant focusing on popular celebrities and Internet personalities, there is a new wave of 'everyday consumers' that can have a large impact. In Influencer Marketing For Dummies, you'll find out how to market to those who rock social media--and, subsequently, grow your brand.

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