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The Sage handbook of advertising / edited by Gerald J. Tellis, Tim Ambler.
Material type:
TextPublication details: Los Angeles : Sage Publications, 2007.Description: xvi, 491 p. : ill. ; 26 cmContent type: - text
- unmediated
- volume
- 9781412918862
- 9781412918879
- 659.1 TEL 2007
- HF5823 .S17 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Book
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Symbiosis International University, Dubai | 659.1 TEL 2007 (Browse shelf(Opens below)) | Available | SIU01332 |
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| 659.1 MOR 2019 Advertising & IMC : principles & practice / | 659.1 MOR 2019 Advertising & IMC : principles & practice / | 659.1 RIE 2000 Positioning: The Battle for Your Mind | 659.1 TEL 2007 The Sage handbook of advertising / | 659.1 WEI 2024 Contemporary advertising and integrated marketing communications / | 659.1 WEI 2024 Contemporary advertising and integrated marketing communications / | 659.1 WEI 2024 Contemporary advertising and integrated marketing communications / |
Includes bibliographical references and index.
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