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Digital branding : how to successfully build and measure a brand online / Daniel Rowles.

By: Material type: TextTextPublisher: London ; New York, NY : Kogan Page, 2025Edition: Fourth editionDescription: xiv, 218 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781398618442
  • 9781398618428
  • 9781398618428
ISSN:
  • 9781398618428
Subject(s): DDC classification:
  • 658.872 ROW 2025 23/eng/20241230
LOC classification:
  • HF5415.1265 .R688 2025
Summary: Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm-- Provided by publisher.
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Item type Current library Call number Copy number Status Date due Barcode
Book Book Symbiosis International University, Dubai 658.872 ROW 2025 (Browse shelf(Opens below)) 1 Available SIU01074

Includes bibliographical references (pages 212-214) and index.

Your brand is shaped by your actions and decisions. In the digital world, every move influences your brand image. Elevate your online presence and delve into key marketing channels with this acclaimed guide.Tailored for marketers and brand strategists, Digital Branding is an invaluable resource for enhancing your brand's identity and online presence. It offers practical, step-by-step guidance on developing your branding, backed by the expertise of a respected CIM fellow, course leader and industry influencer.This comprehensive guide establishes a sturdy framework for brand planning, identity development and channel selection. Drawing insights from industry giants like PWC, BBC and Specsavers, the book is now in its fully updated fourth edition. This latest edition introduces the new version of Google Analytics, Generative AI and changes to the SEO and social algorithm-- Provided by publisher.

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