Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne.

By:

Kim, W. Chan

Contributor(s):

Mauborgne, Renée

Material type: Text

TextPublisher: Boston, Massachusetts : Harvard Business Review Press, [2015]Edition: Expanded editionDescription: xxviii, 287 pages : illustrations ; 25 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781625274496

ISSN:

9781625274496

Subject(s):

DDC classification:

658.802 KIM 2015 23

LOC classification:

HF5415.153 .K53 2015

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	Symbiosis International University, Dubai	658.802 KIM 2015 (Browse shelf(Opens below))	1	Available		SIU01072

Browsing Symbiosis International University, Dubai shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.8 ZEI 2023 Services Marketing: Integrating Customer Focus Across the Firm	658.8 ZIM 2022 Business to business marketing management : a global perspective /	658.802 BLA 2018 Integrated marketing communication : creative strategy from idea to implementation /	658.802 KIM 2015 Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /	658.802 MIL 2017 Building a storybrand : clarify your message so customers will listen /	658.802 MIL 2017 Building a storybrand : clarify your message so customers will listen /	658.802 PER 2023 Strategic integrated marketing communications /	Next

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.