Blunders in international business / David A. Ricks
Material type:
TextPublication details: Malden, MA ; Oxford : Blackwell Pub., 2006Edition: 4th edDescription: ix, 182 pages ; 22 cmContent type: - text
- unmediated
- volume
- 1405134925
- 9781405134927
- 9781405134927
- 658.049 RIC 2006 22
- HD62.4 .R53 2006
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Symbiosis International University, Dubai | 658.049 RIC 2006 (Browse shelf(Opens below)) | 1 | Available | SIU01019 | ||
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Symbiosis International University, Dubai | 658.049 RIC 2006 (Browse shelf(Opens below)) | 2 | Available | SIU01020 | ||
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Symbiosis International University, Dubai | 658.049 RIC 2006 (Browse shelf(Opens below)) | 3 | Available | SIU01021 | ||
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Symbiosis International University, Dubai | 658.049 RIC 2006 (Browse shelf(Opens below)) | 4 | Available | SIU01022 | ||
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Symbiosis International University, Dubai | 658.049 RIC 2006 (Browse shelf(Opens below)) | 5 | Available | SIU01023 |
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| 658.049 HIL 2019 International business : competing in the global marketplace / | 658.049 MCF 2017 International Organizational Behavior: Transcending Borders and Cultures | 658.049 MCF 2017 International Organizational Behavior: Transcending Borders and Cultures | 658.049 RIC 2006 Blunders in international business / | 658.049 RIC 2006 Blunders in international business / | 658.049 RIC 2006 Blunders in international business / | 658.049 RIC 2006 Blunders in international business / |
Includes indexes
Includes bibliographical references and indexes
The Role of Culture 3 -- The Role of Communication 9 -- Structure 13 -- 2 Production 17 -- Location/Layout 17 -- Product 19 -- Package 28 -- Color 32 -- 3 Names 36 -- Product Names 36 -- Company Names 46 -- 4 Marketing 49 -- Promotions 51 -- Pricing 74 -- Carelessness 80 -- Multiple Meanings 91 -- Idioms 96 -- 6 Management 101 -- Cultural Differences 104 -- Poor Personnel Choices 108 -- Labor Relations 111 -- 7 Strategic Management 115 -- Entry Mode 115 -- Supply Problems 121 -- Complex Problems 125 -- Additional Mistakes 129 -- 8 Other Areas of International Business 137 -- Legal 137 -- Finance 144 -- Market Research 146 -- Adaptation 157 -- Nationalism 158 -- Promotion 159 -- Market Research 166
This edition has been significantly updated to include more than 100 new international business blunders. Well-known old blunders have been replaced with new ones in order to update the lessons learned
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