Marketing Analytics: For Strategic Decision-Making
Material type:
TextPublication details: OXFORD UNIVERSITY PRESS New Delhi 2021Description: 463 pages 7.99 x 10 x 1.85 inchesISBN: - 9780190130862
- 658.83 MAI 2021
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
Book
|
Symbiosis International University, Dubai | 658.83 MAI 2021 (Browse shelf(Opens below)) | 1 | Available | SIU00702 |
Browsing Symbiosis International University, Dubai shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| 658.827 ROW 2022 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / | 658.827 ROW 2022 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / | 658.83 DAV 2004 Fundamentals of business marketing research / | 658.83 MAI 2021 Marketing Analytics: For Strategic Decision-Making | 658.834 HOF 2023 Consumer Behaviour : Understanding Consumers– Designing Marketing Activities | 658.834 SAH 2023 Consumer Behaviour | 658.834 SCH 2019 Consumer Behavior : Global Edition |
Analytics is taking up an increasingly larger role in a marketer’s everyday decision-making. With a change in the customers’ nature of buying behaviour, there is a need for marketers to understand and use technology-enhanced data collection and analysis methods. Marketing Analytics: For Strategic Decision-Making has been written from a marketing perspective to provide a comprehensive overview of the analytical methods that are pertinent and important for a marketer through illustrations that make use of appropriate data sets and apply software such as R, SPSS, and Excel
There are no comments on this title.