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Fundamentals of business marketing research / [edited by] David A. Reid, Richard E. Plank.
Material type:
TextSeries: The foundation series in business marketingPublication details: New York : Best Business Books, c2004.Description: xxiii, 283 p. ; 23 cmISBN: - 9780789023124 (case : alk. paper)
- 9780789023124 (soft : alk. paper)
- Journal of business-to-business marketing.
- 658.83 DAV 2004 22
- HF5415.1263 .F86 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Book
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Symbiosis International University, Dubai | 658.83 DAV 2004 (Browse shelf(Opens below)) | Available | SIU00636 |
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| 658.827 NEU 2006 The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / | 658.827 ROW 2022 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / | 658.827 ROW 2022 Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / | 658.83 DAV 2004 Fundamentals of business marketing research / | 658.83 MAI 2021 Marketing Analytics: For Strategic Decision-Making | 658.834 HOF 2023 Consumer Behaviour : Understanding Consumers– Designing Marketing Activities | 658.834 SAH 2023 Consumer Behaviour |
"This book is a compilation of articles that appeared previously in the Journal of business-to-business marketing, 7 (2-3) (2000): 2-185; 7 (4) (2000): 3-5, 11-67; and 9 (4) (2000): 123-126"--T.p. verso."
Includes bibliographical references and index.
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