The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / James L. Heskett, W. Earl Sasser, Joe Wheeler.
Material type:
TextPublication details: Boston, Mass. : Harvard Business Press, c2008.Description: 225 p. : ill. ; 25 cmISBN: - 1422110230
- 9781422110232
- 659.1 HES 2008 22
- HF5827.95 .H47 2008
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Book
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Symbiosis International University, Dubai | 659.1 HES 2008 (Browse shelf(Opens below)) | 1 | Available | SIU00578 |
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| 659.1 CLO 2022 Integrated advertising, promotion, and marketing communications / | 659.1 CLO 2022 Integrated advertising, promotion, and marketing communications / | 659.1 FEL 2020 Advertising : concept and copy / | 659.1 HES 2008 The ownership quotient : putting the service profit chain to work for unbeatable competitive advantage / | 659.1 IVA 2005 TV commercials : how to make them, or, how big is the boat? / | 659.1 RIE 2000 Positioning: The Battle for Your Mind | 659.1019 WIL 1994 Decoding advertisements : ideology and meaning in advertising / |
Includes bibliographical references (p. 209-214) and index.
Introduction -- Build ownership into your strategic value vision -- Leverage value over cost -- Put customers to work -- Boost your employee OQ -- Engineer ownership through anticipatory management -- Build a strong and adaptive ownership culture -- Sustain your success.
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